360° BRAND EVOLUTION
Delivered a top-to-bottom identity transformation that aligns visual presence with high-stakes financial advisory expertise and market positioning.
Mustard Capital Case Study
Institutional Financial Branding and Web Platform for Mustard Capital
Prox created a new identity system, social templates, and website for Mustard Capital, uniting high-performance web development with a focused search and brand strategy.
Mustard Capital is a premier financial advisory firm bridging the gap between visionary entrepreneurs and strategic capital across high-impact global markets.
Created a high-converting platform positioning Mustard Capital as an industry authority.
Year
2025
Industry
Financial Advisory & Investment
Location
United Kingdom
Building Visual Impact
A holistic brand transformation strategy tailored
to build credibility and expand visual presence.
Inter Tight is a sleek sans-serif typeface that combines clarity with adaptability. Its sharp lines enhance readability in various formats, while its geometric design offers a modern touch, making it ideal for branding.
Typography
WHAT WE BUILT, AND WHY IT WORKS
Here is how our redesigned platform streamlined branding and digital brand face, directly from the Chief Executive Officer at Mustard Capital.
Our redesigned brand identity is surprisingly robust, eliminating any complexity in how we present our business. Prox Digital Agency built an adaptable design framework that enables us to project complete assurance across every online platform.
Jagger Luce CEO, Mustard Capital
Ready to Build Your Next Big Digital Solution?
Victoria Horsley
Business Development Manager
Explore a collaborative deep dive with our experts and discover
how we would accelerate your path to digital success.
[RESOLVING BRAND FRAGMENTATION AND TRUST GAPS]
WHY MUSTARD CAPITAL’S OLD BRAND COULD NOT KEEP UP WITH THE BUSINESS
While Mustard Capital offered a powerful suite of advisory services, the legacy visual identity and digital experience struggled to keep pace with rapid expansion, creating brand fragmentation, administrative overload, and trust gaps during high-stakes fundraising.
WE NEEDED TO
- Unified visual brand assets
- Institutional digital reliability
- Multi-sector investment expertise
- Streamlined dynamic collateral
Branding and High-Converting
Investment Portal Design
See how we stripped away complexity to build a clean, high-performance
brand architecture that saves valuable time weekly.
[01]
[02]
STRATEGIC VISUAL IDENTITY
Designed a bespoke primary logo with an adaptable mark system engineered to maintain high-end institutional weight across all touchpoints.
[03]
DYNAMIC SOCIAL TOOLSET
Created a custom social media brand kit and flexible templates that empower the team to communicate funding rounds with visual authority.
[04]
CONVERTING DIGITAL GATEWAY
Engineered an intuitive digital platform organizing diverse advisory expertise across multiple global sectors into a clean investor journey.
BUILT ON TOOLS
THAT SCALE
The technology behind Mustard Capital,
chosen for speed, security, and growth.
![[In Their Own Words]](https://proxdigitalagency.com/wp-content/uploads/in-there-own-word.svg)
Real Stores.
Real Growth.
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
Adnan Ghouri
Founder - Pure Estate 
Leo Perestrelo
Marketing Manager - Veracity
Adnan Ghouri
Founder - Pure Estate
Leo Perestrelo
Marketing Manager - Veracity Results Make The Loudest First Impression
[Our Work]
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
[Let’s Talk]
If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
