BRAND FOUNDATION AND INTEGRATION
Refined the core logo mark and created a definitive visual style guide for physical packaging, marketing collateral, and digital UI/UX touchpoints.
DM Foods Case Study
Branding and Food Distribution Web Development Case Study
Prox rebuilt DM Foods’ consumer website and B2B ordering workflow around faster repeat purchasing, uniting web development with a focused search and brand strategy.
DM Foods Group is a dynamic player in the FMCG sector, offering a wide array of food and beverage products across high-volume wholesale and consumer markets.
Created a high-converting platform positioning DM Foods Group as an industry authority.
Year
2025
Industry
Food and Beverages
Location
United Kingdom
Designing Identity
System
A bespoke brand identity model intentionally built to earn trust,
connect more visitors and increase visual impact.
Inter Tight is a sleek sans-serif typeface that combines clarity with adaptability. Its sharp lines enhance readability in various formats, while its geometric design offers a modern touch, making it ideal for branding.
Typography
WHAT WE BUILT, AND WHY IT WORKS
Here is how our redesigned platform streamlined DM Foods operations, directly from the Chief Executive Officer at DM Foods Group.
The visual simplicity of the new platform is deceivingly powerful. It took the friction out of a fundamentally complex process. By integrating our new brand identity into a seamless, automated B2B app and a consumer-friendly website, we streamlined our entire distribution chain.
Najebullo CEO, DM Foods Group
Ready to Build Your Next Big Digital Solution?
Victoria Horsley
Business Development Manager
Explore a collaborative deep dive with our experts and discover
how we would accelerate your path to digital success.
[AN IDENTITY DISCONNECTED FROM SCROLL-TRIGGERED STORYTELLING]
WHY DM FOODS GROUP'S OLD WEBSITE COULD NOT KEEP UP WITH THE BUSINESS
While DM Foods Group offered a powerful suite of products, the legacy digital presence struggled to keep pace with rapid expansion, creating administrative overload, manual ordering bottlenecks, and an outdated consumer interface.
WE NEEDED TO
- Unified Brand Across Touchpoints
- Automated Wholesale Order Management
- High-Converting Consumer E-Commerce Hub
- Scalable Enterprise Digital Infrastructure
A Faster Ordering Workflow
for Wholesale Teams
See how we stripped away complexity to build a clean, high-performance platform that saves valuable time weekly.
[01]
[02]
CONSUMER WEB DEVELOPMENT
Engineered a scalable, secure e-commerce-ready website built to handle high-traffic consumer engagement, storytelling, and future direct-to-consumer sales channels.
[03]
AUTOMATED B2B SALES APPLICATION
Developed a dedicated ordering application automating inventory tracking, personalized pricing tiers, invoicing, and real-time order submission for distributors.
[04]
EFFICIENCY-FOCUSED WORKFLOWS
Integrated advanced product search filters and repeat ordering features within the portal to minimize administrative overhead for sales agents and wholesale partners.
BUILT ON TOOLS
THAT SCALE
The technology behind DM Foods Groups,
chosen for speed, security, and growth.
![[In Their Own Words]](https://proxdigitalagency.com/wp-content/uploads/in-there-own-word.svg)
Real Stores.
Real Growth.
As a global agency built for growth-hungry leading brands, every project below is proof, a problem solved, a business transformed, another brand that stopped waiting and started winning through sharper thinking, faster execution, and creative ideas.
Woody Mabbott
Founder - CreatorConnect 
Vibhav Taneja
Founder - Smart Sense
Woody Mabbott
Founder - CreatorConnect
Vibhav Taneja
Founder - Smart Sense Results Make The Loudest First Impression
[Our Work]
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
[Let’s Talk]
If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.
