IMMERSIVE HOMEPAGE EXPERIENCE
Designed a visually engaging homepage that introduces the Grand Prix Escapes experience through the energy, excitement and lifestyle surrounding Formula 1.
Grand Prix Escapes Case Study: F1 Travel Website Design and Development
TURNING THE F1 EXPERIENCE INTO A DIGITAL JOURNEY
We partnered with Grand Prix Escapes to design and develop a premium Formula 1 travel website that captures race-day excitement and makes every race, destination and package easy to explore. Our web design and web development teams worked on it together, from first concept to build.
Grand Prix Escapes creates premium Formula 1 travel experiences, bringing together race-day excitement, accommodation and travel to capture the complete lifestyle of attending a Grand Prix.
We built a race-led digital experience that makes every Grand Prix feel as exciting online as it does trackside, and gives visitors a clear path from inspiration to inquiry.
Year
2026
Industry
Motorsport Travel / F1 Experiences
Location
Australia
CREATING A PREMIUM DIGITAL EXPERIENCE FOR F1 TRAVEL
Phase one is complete. The homepage and the race page experience are designed and developed, and the first two race destinations, Melbourne and Singapore, are ready for campaigns.
5
SPECIALIST SERVICES IN ONE TEAM
4
EXPERIENCE PILLARS: RACE, STAY, TRAVEL, ATMOSPHERE
2
RACE DESTINATIONS READY: MELBOURNE AND SINGAPORE
1
DEDICATED JOURNEY FOR EVERY GRAND PRIX
IN THE FOUNDER'S WORDS
Rob Ryan, Founder of Grand Prix Escapes, on how we worked through every round of feedback to get the F1 experience right.
Prox has been incredibly responsive throughout the project. They have taken the time to understand what Grand Prix Escapes needs to communicate and worked through every round of feedback with us to get the experience right. The website is coming together exactly as we envisioned.
Rob Ryan Founder, Grand Prix Escapes
[MORE THAN A RACE TICKET]
WHY GRAND PRIX ESCAPES NEEDED MORE THAN A STANDARD TRAVEL WEBSITE
Grand Prix Escapes needed a digital experience that could communicate the excitement of Formula 1 while showcasing everything around the race itself. From premium accommodation and travel to the atmosphere of being there, the website needed to showcase the complete experience rather than simply display travel packages.
WE NEEDED TO
- Capture the Energy of Formula 1
- Showcase Premium Race Experiences
- Present Race-Specific Travel Options
- Build a Premium Digital Experience
DESIGNING THE EXPERIENCE BEHIND THE RACE
See how we transformed the Grand Prix Escapes website into a visual journey that connects the race, destination, accommodation and premium travel experience.
[01]
[02]
RACE-CENTRIC DIGITAL JOURNEYS
Developed dedicated race page experiences that give each Grand Prix its own digital journey, making it easier for customers to discover the destination, experience and travel offering.
[03]
PREMIUM VISUAL DIRECTION
Created a design language built around the prestige and excitement of Formula 1, balancing strong imagery, clear information and premium travel aesthetics.
[04]
LIFESTYLE-LED EXPERIENCE
Structured the experience around more than the race itself, bringing together accommodation, travel, atmosphere and the feeling of attending a Grand Prix through Grand Prix Escapes.
Planning a Premium Travel or Experience Website?
Victoria Horsley
Business Development Manager
Book a free discovery call with our web design and development team. We'll review your current site, map the journeys your customers need and show you how we would build them.
Book a Free Strategy Call
![[In Their Own Words]](https://proxdigitalagency.com/wp-content/uploads/in-there-own-word.svg)
Real Stories. Real Growth.
Grand Prix Escapes is one of many growth-focused brands we work with. Here is what other founders say about working with Prox.
Woody Mabbott
Founder - CreatorConnect 
Argent CF, a refined serif, sets the premium editorial tone for headlines, while Satoshi, a clean geometric sans-serif, keeps race details and travel information easy to read on any screen.
Typography
Results Make The Loudest First Impression
[Our Work]
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
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