DUAL-JOURNEY UX/UI FRAMEWORK
Engineered a flexible product design that seamlessly splits initial user onboarding into two targeted pathways: “Post a Project” for hiring clients and “Find a Service” for event freelancers.
Gulf Event Case Study
Commission-Free Marketplace for Gulf Event Organizers and Freelancers
Prox designed separate onboarding and dashboard journeys for clients and freelancers, uniting high performance web development with a focused search and brand strategy.
Gulf Event Connect is a commission-free event freelance platform serving the Middle East engineered specifically for the event management industry across the Gulf and UAE.
Created a high converting platform positioning Gulf Event Connect as an industry authority.
Year
2025
Industry
Event Management
Location
United Arab Emirates
WHAT'S ACTUALLY
INSIDE THE PRODUCT
Gulf Event Connect is the Middle East's pioneer subscription-backed, commission-free freelance platform engineered specifically for the event management industry across the Gulf and UAE.
Real-Time Booking Engine
Dedicated pathways for hiring clients and event freelancers.
Real-Time Search Engine
Live keyword suggestions and visual open-project counts.
Interactive Marketplace Dashboards
Verified badges, transparent budgets, and bid tracking.
BUILT ON TOOLS
THAT SCALE
The technology behind Gulf Event Connect,
chosen for speed, security, and growth.
Search Engagement, Onboarding Clarity, and Match Rate Impact
We accelerated search engagement, clarified onboarding flows, optimized key call-to-action visibility, and improved platform efficiency.
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85%
SEARCH FUNCTIONALITY ADOPTION RATE
100%
ONBOARDING MODEL CLARITY
95%
CORE CTA VISIBILITY SCORE
28%
FEWER SUPPORT TICKETS
WHAT WE BUILT, AND WHY IT WORKS
Here is how our redesigned digital product (app) fixes events issues, directly from the Leadership Team at Gulf Event Connect.
The modern, streamlined interface is exceptionally effective, stripping all friction from a multi-layered workflow. Aligning corporate event directors with freelance experts inside one cohesive digital product called for unmatched design precision. The team crafted an effortless marketplace ecosystem that simplified complicated operations and generated immediate trust among both clients and contractors.
Executive Management Leadership Team, Gulf Event Connect
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Victoria Horsley
Business Development Manager
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[RESOLVING PERSONA CONFUSION AND SUBSCRIPTION MODEL FRICTION]
WHY GULF EVENT CONNECT'S OLD PLATFORM COULD NOT KEEP UP WITH THE BUSINESS
While Gulf Event Connect offered a powerful suite of marketplace features, the legacy product design struggled to keep pace with rapid expansion, creating user confusion between personas, onboarding drop-offs, and communication barriers regarding its subscription model.
WE NEEDED TO
- Architect two-sided flows
- Remove onboarding friction
- Build high-utility UI
- Design transparent dashboards
Dual-Journey Onboarding,
Live Filtering, and Bid Management
See how we stripped away complexity to build a clean, high performance
marketplace framework that saves valuable time weekly.
[01]
[02]
REAL-TIME MARKETPLACE SEARCH ENGINE
Designed an advanced search interface featuring live keyword auto-suggestions and visual category modules displaying real-time open project counts to maximize user engagement.
[03]
FREELANCER AND CLIENT DASHBOARDS
Built intuitive dashboard interfaces containing verified location badges, transparent project budgets, bid tracking modules, and interactive portfolio cards to build user trust.
[04]
SCALABLE DESIGN SYSTEM
Established a comprehensive digital component library built on clean spatial layouts, functional typography, and professional color palettes to support ongoing product feature rollouts.
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Founder - Smart Sense
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Founder - CreatorConnect
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Founder - Smart Sense 
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[Our Work]
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
As a creative and digital agency, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
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